PPC, or Pay Per Click, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. … The search engine is then paid every time a user clicks on the sponsored listing. AdWords & Bing ads appear above and below organic search results.
Google PPC Online/Classroom Training
₹21,999.00
874 in stock
874 Students |
Duration: 15 hours |
Lectures: 10 Sessions |
Video: Recordings would be shared |
Course Completion Certificate would be given after training |
Pay per Click Overview
- Definition of Pay per Click (PPC) and how it works
- Understand Quality Score and how improving quality can lower your PPC costs
- Overview of important opportunities with Google AdWords and Bing Ads
Planning and structuring your PPC campaigns
- Importance of setting appropriate objectives, goals and expectations
- How to determine actionable metrics against which you will measure performance
- How a good account structure will aid the performance and growth of your PPC campaigns
Identifying the keyword phrases to target for PPC campaigns
- Why choosing the most appropriate keyword phrases is critical
- Tools and techniques to help you research and identify the most appropriate keyword phrases
- How to take advantage of the change in search behaviour as prospective customers move along the buying cycle
- How high performing PPC keywords can improve the effectiveness of your SEO campaign
The importance of writing compelling ads and effective landing pages
- How compelling ads that increase click-through rates (CTRs) lower costs
- Best practice tips and techniques for increasing relevance and the quality of your ads
- How highly targeted ads and associated relevant landing pages can boost conversion rates
- Best practice approach to continuous testing and ongoing optimisation
Setting bids and bid management strategy
- How to select the right bidding strategy for your campaign
- Why automated bid management tools may be ineffective if your campaign is not optimised
Tracking performance and analysis
- How to integrate your PPC activity in with Google Analytics or other analytics solutions
Additional opportunities
- Overview of additional advertising opportunities – content targeting, remarketing, mobile advertising, Pay per Call, display and video ad formats etc.
- Upgrade to a professional qualification in search engine marketing
Vasudevan, USA
Just wanted to update you that I cleared my Oracle certification exam today. Jagadeesh – I would like to thank you for the training & guidance you have provided me throughout. thanks for introducing me to a brilliant trainer (Jagadeesh) and providing all necessary support.
Mohita, Australia
I have completed my Testing training with Kumar and I am very satisfied with the quality of training and support that he gave me. I am now in a very confident position to begin my career in Testing Platform. Because of the quality of the training I received, I will be recommending friends and colleagues to take up similar courses with your training provision
Rashel, Australia
As being of your customer, I am really happy with Mr Rao and his capabilities and the Datastage training capability. Training over the online, it is not only matter of providing training…there should have some sort of caring and relationship with end user which Mr Rao has got in a full pace… Thanks Mr Rao. I really appreciate your help. We will be in contact.
Anupama, Singapore
We have completed the Teradata training as per the curriculum. Thanks a lot Girish for your detail explanation, i hope you continue the same after, in-case any doubts.
Ahmed, USA
Testing Selenium is complete now. 1) I am impressed by your sincere dedication to make students understand the concepts and then testing the students by conducting the mock interviews & QA… I have not seen this type of dedication anywhere. 2) Your quick replies on any technical questions helped me alot. 3) Your soft, humble manners made me give you a name. In my friends circle, I refer you as a Professional Center for Testing Training.
Mahendra, USA
Please be informed that, I have finished the basic Java course with Krishna. He has done a good job. I am on a Project now, however, I will go through the recorded session, as and when I find time and reach him for any clarification required
James, USA
Syam Kumar did a wonderful job in training the DBA class. He was eloquent, knowledgeable and extremely helpful in making sure we understand every concept. I would definitely recommend the class to my peers.
Asim, Aus
My Salesforce Admin training has been completed and the consultant, Mr.Vasant is very supportive. He explains each and every concept in detail with practical examples. He provide lots of help while practicing topics. Finally in fact he has very sound technical knowledge. He satisfies each query and do not ignore any question till student get full understanding.
Dharan, Aus
Thank you for delivering the SAS course. Your delivery method was excellent and the course material covered I believe is enough for me to start as a SAS Professional. The best thing was that you were organised and you stuck to the schedule. I will now complete few excercises as discussed over the next two weeks to wrap it off.
Danny, USA
The Informatica instructor is clear and on target, overall the training sessions were excellent. Just scheduling is some times difficult,but at the end i would say the training was satisfactory and i could able to learn configuration in detail.I am happy to refer others to this course with you guys.
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